Back in July I was invited to a wonderful event in Munich with the lovely team at Clarins where me and a selected group of bloggers have been introduced to the newest fragrance by Thierry Mugler – Aura. The event took place at the Vault-Bar at H’ugo’s Bar-Lounge and they couldn’t have picked a better location for this. The entire room was lightened in a emerald green colour to create a magical and mysterious atmosphere, allowing us to find ourselves in the universe of Aura. After a wonderful presentation about the fragrance, we were then able to completely get lost in the Aura universe. We were offered virtual reality experiences leading us into a jungle that looked just as magical and beautiful as in the official commercial. You could tell how much effort the people behind Aura made to make this experience so special. From the beautiful scent, stunning packaging and decoration, to the amazingly thought-out presentation – everything was perfect.
Aura was created around three hearts. The instinctive heart contains the tiger liana plant which is the signature note of this fragrance and features fresh and smoky notes for instinctive femininity. The botanical heart is a duo of green and floral notes with a blend of rhubarb leaves and orange blossom. The animal heart is the combination of bourbon vanilla and wolfwood. It’s an oriental botanical fragrance, elegant and feminine, yet a wild blend of botanical freshness and feline sensuality. Like every Mugler fragrance, the flacon is extraordinary beautiful. Aura comes in an iconic bottle shaped like the heart, the very source of life and the realm of the emotions, adorned with the brand’s metallic M. The mysterious emerald colour of the flacon resembles the colour of life, luck, hope and harmony between body, soul and emotions.
You can wear this fragrance wherever you feel appropriate, however I wear this primarily in the evenings. The fragrance tagline is “Listen to your instinct”, which is a positive self-confidence message to provide to all women. To me this fragrance is something really special. Elegant, feminine, exciting and unlike any other. You don’t want to miss this beautiful heart shaped flacon on your cabinet.